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Impact of Different Factors of Marketing Mix On The Buying Behaviour of Consumer: A Study of Organic Products in Jind City

Richa Verma, Prof. (Dr.) S.K. Sinha

Page No. : 47-51

ABSTRACT

The main purpose of this study is to find out the different factors of marketing mix as well as to see the impact of demographic variables on the consumer buying behaviour for organic products on selected retail sector in Jind City. In order to prove it chi-square was used. The result of the study showed that although all the factors of marketing mix put a influence on the buying behaviour of consumer but price exert greater influence to persuade the customer to buy organic products.

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