Issue Details

Consumer Trust and Brand Loyalty in the Digital Era: The Role of Social Media Platforms in Bagalkot

ABSTRACT

In the digital era, consumer trust and brand loyalty have become pivotal factors influencing purchasing decisions. Social media platforms play a crucial role in shaping consumer perceptions, fostering engagement, and strengthening brand relationships. This study examines the impact of social media on consumer trust and brand loyalty in Bagalkot, a rapidly evolving market. It explores how businesses leverage platforms like Facebook, Instagram, and WhatsApp to interact with consumers, address concerns, and build long-term relationships. Through a combination of surveys and case studies, this research identifies key drivers that enhance brand credibility and customer retention. The findings suggest that personalized engagement, influencer marketing, and transparent communication significantly contribute to consumer trust, ultimately leading to higher brand loyalty. The study provides insights for businesses aiming to optimize their social media strategies for sustainable growth in a digitally connected marketplace.

FULL TEXT