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THE ROLE OF E-COMMERCE IN THE INDIAN ECONOMY: A SPECIAL REFERENCE TO EMPLOYMENT

ABSTRACT

Ecommerce or "electronic commerce" is the trading of goods and services online. The internet allows individuals and businesses to buy and sell an increasing amount of physical goods, digital goods, and services electronically. E-commerce has become one of the most dynamic and rapidly evolving sectors in the Indian economy, fundamentally transforming how businesses operate and how consumers interact with markets. India, with its vast population, increasing internet penetration, and technological advancements, is witnessing a digital revolution that is reshaping commerce, supply chains, and consumer behaviour. This research article delves into the role of e-commerce in the Indian economy, analysing its growth, challenges, and impact across various sectors. Special focus is given to its contributions to GDP, employment generation, and its transformative effect on small and medium enterprises (SMEs), rural economies, and consumer patterns in India.

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