Issue Details

BIG DATA ANALYTICS: TRANSFORMING DECISION-MAKING IN THE DIGITAL ECONOMY

ABSTRACT

This research paper examines the transformative impact of Big Data Analytics (BDA) on decision-making processes within the digital economy. As organizations increasingly depend on data-driven insights to navigate complex market dynamics, the ability to analyze vast amounts of data has become essential for strategic planning and operational efficiency. This study reviews existing literature and case studies across various sectors, including finance, healthcare, and retail, to assess the effectiveness of BDA in enhancing decision-making capabilities. Findings indicate that BDA significantly improves learning outcomes by facilitating real-world applications and fostering a deeper understanding of complex concepts. Moreover, the paper discusses the challenges associated with the integration of BDA into organizational frameworks, including data quality issues, privacy concerns, and the necessity for skilled personnel. Overall, this study underscores the potential of BDA to reshape decision-making processes, driving innovation and competitive advantage in the digital landscape.

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