Issue Details

TELEVISION DEBATE SHOWS ON THE CENTER STAGE OF PROPAGATING IDEOLOGICAL CONTENT: AN ANALYSIS OF NATIONAL NEWS CHANNELS

ABSTRACT

Despite being the constant source for disseminating information and messages to viewers, television news channels have now taken center stage compared to other news platforms in India. At present, television debate shows can set a tone for any issue and create public opinion on the same. According to Oyesomi (2014), political participation is essential to ensuring the stability and legitimacy of every political system. This is also well researched and explained that due to the increase in the popularity of these television debates, they can change or shift the behavior of voters. Moreover, there is also a constant debate in the media sphere about how media is taking part in influencing the expression and formation of public opinion (Lang and Lang 1968), and this is also well discussed in public discourse, that media text or visuals articulate the way of reacting to the world. These messages can implicitly convince their viewers on their version and pattern of the story. With particular examples within media, we can observe how media define specific words, and the majority finds that definition appropriate and suited for the harmony and integrity of the nation. The prime focus of this research is a) to investigate the role of these television debates shows in covering political issues and b) to know the association between ideological representation and treatment of debate shows. This research is based on primary data, and the interview method was used to collect data.

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