Issue Details

THE IMPACT OF NETWORK MARKETING ON ENTREPRENEURIAL VENTURES IN INDIA: PROSPECTS AND HURDLES

ABSTRACT

This article examines network marketing and entrepreneurship in India. In a shifting entrepreneurial context, the study examines how network marketing affects entrepreneurial success. The study explores the opportunities and challenges entrepreneurs face in network marketing to better comprehend this phenomenon. The study collects and analyzes data via questionnaires, interviews, and case studies. The primary objectives of the research are to examine network marketing growth in India. The study begins with an introduction to network marketing and India’s entrepreneurial atmosphere, then reviews relevant literature from historical and theoretical viewpoints. The methodology section describes the research strategy, data gathering, and analysis. Indian network marketing growth is examined in the following parts, including market trends, regulatory dynamics, and industry statistics. We study how network marketing affects entrepreneurial endeavors, stressing empowerment, financial rewards, skill development, and networking. The article also examines network marketing in India, including market growth, socio-economic implications, innovation, and technological integration. Conversely, it examines entrepreneurs’ regulatory, trust, cultural, and market saturation concerns. This detailed analysis illuminates network marketing in India and lays the groundwork for future research on this dynamic subject, benefiting academics and industry.

FULL TEXT