Issue Details

EXAMINING THE BEHAVIOUR OF INVESTORS AS WELL AS THE FACTORS THAT INFLUENCE INVESTMENT DECISIONS

ABSTRACT

Numerous studies in economics and finance have examined investor behavior and the factors that impact investment choices. The purpose of this research is to provide a thorough examination of the numerous psychological, monetary, and social aspects that influence investors’ choices. This investigation draws on a large amount of empirical literature to examine the mental factors that influence investor behavior. It also investigates how factors like wealth, education, and culture affect individuals’ decisions to invest. Investors’ risk preferences and asset allocation methods are also analyzed, as are the effects of financial markets, regulatory frameworks, and macroeconomic data. Investment decisions are analyzed with a focus on market volatility, investor mood, and herding. In order to accomplish goals, a mixed-methods strategy is used, which involves both quantitative data analysis and qualitative surveys. Investors from all walks of life and all types of financial institutions in a wide range of marketplaces are interviewed and given questionnaires to compile primary data. The results of this study add to our knowledge of investor psychology and the factors that influence financial decisions. Policymakers, financial advisors, and market participants can better meet the varied requirements and preferences of investors if they have a better understanding of the most important issues influencing investors.

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