Issue Details

A STUDY OF ELECTRONIC COMMERCE IN THE INDIAN MARKET AND ITS BENEFITS AND CHALLENGES

ABSTRACT

The state of the economy on a worldwide scale has undergone a change. All types of companies have transitioned into information-based organisations as a direct result of the widespread usage of the internet. The emergence of e-commerce has resulted in massive economic disruption that has permeated every area of the economy. This is mostly attributable to the exponential rise of technology. The introduction of the Internet brought about a significant expansion in the scope of opportunities available to enterprises. Companies, corporations, customers, and internal departments now have access to a vastly increased number of business data, which can be analysed and used by these entities. This rise has been made possible by advances in network technology. You can’t overlook the information-based virtual value chains when thinking about the operations of your organisation or the plan for the long-term future of your business. The article discussed many different aspects of electronic commerce in the Indian market, such as its relevance, the technologies that make it possible, the benefits, the obstacles, and the potential.

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