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INTERNATIONAL MARKETING MANAGEMENT: GRAZE COMPANY

Mohit Yadav

Page No. : 78-83

ABSTRACT

The international market is a vital strategy that has to be penetrated by every business to acquire greater profitability. It also enhances the business potential in attracting consumers as well as retaining talk in vistas within the marketing strategy. Business strategy is also presented clearly and descriptively which would be relevant to the stakeholders and would help engulf potential consumers. The study undertakes the market entry strategy that could be adopted by Graze to dominate the potential market as well as the identification of global trends that are relevant to the brand positioning of Graze.

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