Issue Details

AWARENESS OF CONSUMER BEHAVIOUR TOWARDS PACKAGED FOOD: A STUDY OF SELECTED DISTRICTS OF PUNJAB

ABSTRACT

With the changes in the lifestyle of the person throughout the world, a person is looking for the new options available to him in every field of life. The different types of new products are the outcomes of change in the lifestyle and because of many other factors such as income, taste, preference, origin, environmental factors etc. As because of this there is also a big change in the food industry. Food industry is also making a lot of change related to the quality and packaging of the product. Now the companies are more preferring to deliver the packaged food as compared to the raw or unpackaged food. In traditional time, people prefer to buy the goods in the large quantity and that is also after checking the quality of the product. So in most of the cases the food products are sold in loose form. But now the family structure has also changes and the generation shift from joint family structure to the nuclear family structure. It has been a very large discussion on the point of using the various food products. It is always a debatable issue of whether the packaged food is better than the normal food products or the packaged food products must be ignored all together in the current scenario. With the opening of the economy, in the year 1991, the world has become very small as now all the countries can do the business with each other without much of the restrictions. Because of the LPG norms now most of the companies are also making their business global and moving from the local boundaries to the world level. Many of the players which were having their presence only at the local level, now are well known at the global level. Many of the companies are also present in the food sector and currently in India many companies are offering the packaged food and they are regularly making the research on the consumer preference and taste. The main aim of this paper is to know how the consumers are going to adopt the packaged food in India.

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