Issue Details

UNDERSTANDING CUSTOMERS’ BUYING BEHAVIOUR IN THE EVOLVING INDIAN RETAIL SECTOR: A STUDY ON RETAIL OUTLETS

ABSTRACT

This study examines consumer behaviour in India’s evolving retail scene. India’s retail sector is developing, and its inclination for organised shopping has increased storefront demand. Debit and credit cards have contributed to a culture of purchasing in the country. Indian consumers are becoming more educated, affluent, and sophisticated; thus, firms are analysing their behaviours. To influence purchase behaviour, retailers must identify their ideal customers’ store attributes. This study ranks the importance of store features to Indian consumers. Indian consumerism has changed from family-oriented to modern and youthful, benefiting the organised retail industry. The unstructured retail sector must reorganise and adapt to new market realities to be competitive and meet customer expectations. The study employed primary and secondary sources to assemble data from 90 customers. The study illuminates Indian brick-and-mortar shoppers’ influences. These insights can help shops better understand and serve their customers. Learn about your clients’ needs to succeed in India’s fast-growing retail business. This research clarifies the intricacies of retail consumer behaviour and may be used as a roadmap for firms who want to flourish in a rapidly changing retail industry.

FULL TEXT