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A STUDY ON CUSTOMER OPINION AND CUSTOMER ACCEPTANCE ON MUTUAL FUNDS

Pinki Devi

Page No. : 143-153

ABSTRACT

Mutual funds were started to mobilize the savings of small investors and gradually it became the biggest avenue of investment all over the world, today every second person is indulged with mutual fund investment in one or the other way. As a matter of fact, if investment in mutual fund is considered as a service then perception and opinion of the customer becomes important. This present study will focus on this dimension and try to evaluate the preference of the investors in case of mutual fund investment. Study is based on primary data and uses ANOVA test to find the variation in the responses of the selected set of respondents regarding mutual fund investments.

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