Issue Details

CONSUMER ATTITUDES TOWARDS COUNTERFEITS, LEGAL RESPONSES, AND MARKET ANALYSIS IN INDIA

ABSTRACT

Industry and the global market currently face a severe economic and social dilemma due to the prevalence of counterfeiting. The counterfeit goods market has grown increasingly perilous for the global economy. Several well-known brands, both in India and beyond, are stunted by the prevalence of counterfeiting. Consumers’ welcoming attitudes and weak legal systems throughout the world are encouraging counterfeiting. As a result, research into the problem is essential if effective corporate strategies and a robust regulatory framework are to be established to combat counterfeiting. With this research, we want to take a fresh look at what has already been done in the field. This study intends to delve into the available literature on the topic of counterfeit brands, as well as consumer perceptions of them and the legal actions taken against them. The market share of counterfeit items across India’s various manufacturing sectors has also been analyzed in this study. Last but not least, the existing legislative structure in India to combat counterfeiting and the consumer education campaigns that preceded it were examined. These findings shed light on the counterfeiting process in India. It also aids the legitimate brand’s maker and retailer in developing more effective marketing tactics to curb the spread of fakes.

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