Issue Details

INTERNATIONAL MARKETING MANAGEMENT: AN OVERVIEW

ABSTRACT

The most up-to-date method, digital marketing is something that every organisation needs to start implementing within the next week. This has also proven effective within the period of globalisation, which has driven corporations to take their operations across domestic borders in order to remain competitive. Digital marketing not only protects the longevity of the company but also contributes to the establishment of a more comprehensive competitive advantage. The study also incorporates marketing strategy and important worldwide trends that apply to the brand positioning of Graze in the market segment of France. This section of the market is referred to as the French market segment. In addition to this, it suggests the country-specific communications of STP’s marketing mix as well as social media communication, both of which have the potential to assist in the formulation of lucrative strategies for Graze.

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