Issue Details
A STUDY ON THE DIFFICULTIES FACED BY SMALL ENTERPRISES IN COVID19 IN INDIA
Sonu Yadav
Page No. : 91-98
ABSTRACT
The present epidemic of the Corona virus was the primary subject of this research because of its potential impact on small businesses in India. This study made use of descriptive research as well as analysis of secondary data. Both qualitative and quantitative approaches were used to acquire the data for this investigation. According to the results of the secondary data analysis, businesses of all sizes have a difficult time maintaining their composure in the face of declining sales, layoffs, and morale, in addition to ineffective marketing. For the purpose of supporting such endeavours, the government may use a number of different channels, such as joint ventures with affluent individuals or non-governmental organisations. The owners of small businesses need to manage their employees’, suppliers’, and customers’ expectations at this time of widespread concern about the coronavirus by keeping everyone informed. Spend less money on advertising, but keep it up at the same level; use new methods of distribution to bring it through the downturn without any damage.
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