Issue Details

EXAMINING THE STATE OF ELECTRONIC BANKING IN THE PUBLIC AND PRIVATE SECTORS, FOCUSING ON COMMERCIAL FINANCIAL INSTITUTIONS

ABSTRACT

To engage in electronic banking is to take use of the technological underpinnings of the modern era to create local and global business opportunities. With the help of IT, exchange rates have dropped dramatically, and new types of banking opportunities have been created to overcome the challenges posed by time and distance. With e-banking, you may get financial services locally, internationally, and quickly. There are several advantages to using an online bank versus more traditional methods of transferring money. With the use of the internet, banks may reach a wider audience, save expenses, increase marketing and communication, develop non-central organizations, and provide services to customers regardless of their location or the time of day. Customers are increasingly expected to use Internet banking as a primary banking method as technology continues to progress. By allowing customers to access their accounts from anywhere with an internet connection, online banking helps to save expenses. The primary goal of this analysis is to look at the impact of various online banking services provided by major open and private banks on customer loyalty.

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