ROLE OF CORPORATE GOVERNANCE IN ORGANISATIONS BRAND BUILDING

ABSTRACT

As a result of global financial scandals and a lack of confidence in corporate processes, corporate governance has become a critical topic in both the business and academic worlds. There isn’t any question that a company’s ability to succeed and prosper in the market depends on its ability to innovate. The organization must continually win the confidence of its stakeholders. Keeping its promises is one of the most difficult things for a company to do. The value of upfront contact with relevant stakeholders to improve their trust is thus understood by company directors. In this increasingly competitive market, the writers of this article argue that practicing good corporate governance is not enough; corporate leaders must market their good corporate governance practices to make the business more appealing to investors. The strength of corporate governance, according to this report, is entirely dependent on the degree to which it is implemented to its constituents in a simple, accurate, and consistent manner. The primary goal of this research is to find out more about the significance of promoting good corporate governance through branding increase the value of the company’s brand, draw investors, and gain market share. 

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