CUSTOMER SATISFACTION AND ATM BANKING IN INDIAN CONTEXT

ABSTRACT

Using an ATM, customers can access their bank deposit or credit accounts in order to make a variety of transactions such as cash withdrawals, check balances, or credit mobile phones. If the currency being withdrawn from the ATM is different from that in which the bank account is denominated the money will be converted at an official exchange rate. Thus, ATMs often provide the best possible exchange rates for foreign travellers, and are widely used for this purpose. ATM Banking is a paramount product of e-banking system. Over the world there is drastic shift in banking practices from manual banking to paper less banking. The contribution of ATM to this level of paperless banking is widely recognized. Nowadays scope Banking industry become very wide it includes a number of businesses such as corporate banking, investment banking, wealth management, capital market etc. but on the other hand retail banking has its own identity it is a distinctive mass-market banking differentiated by a large customers and a large volume of transactions. Retail banking transactions are performed through ATM. So, ATM is becoming day by day popular not only in urban areas but also rural India. This plastic money touches life of every one in multiple ways. Present paper studies the satisfaction of ATM users (i.e. consumers) on the basis of various services provided by public and private sector banks.

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