Several challenges have been observed with online shopping websites including Technical Performance, Navigability, Reliability, Information / Content, Usefulness / Utility, Animation / Multimedia, Layout / Appearance, and Relevance. Hence, it is imperative to undertake research to ascertain the efficiency of online retail shopping websites. The prime objective was to assess the various components of the website in terms of its efficiency to attract shoppers who consumed electronics products online. The auxiliary objective was to ascertain whether the gender of electronics product shoppers had any influence on certain aspects of the shopping website. The research instrument was structured in nature and the survey of 34 online shoppers was administered via dual mode: online as well as physical. Regression and t-test were employed and the implications of outcomes are discussed.
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