AN ANALYSIS OF CSR IN COMMERCIAL BANKS

ABSTRACT

Corporate social responsibility (CSR) refers to corporate or organisational business practices that take account of institutional initiatives that do well to the society in which it exists. Thus CSR is simply means undertaking socially responsible initiatives, projects and ventures. It is considered as the response from business organisation towards its stakeholder’s legal, ethical, social and environmental concerns and expectations. It is a sensible response to the pressures of the general public and consumers specifically. In reality, transparency and honesty in the management of business operations are considered as an essential pre condition for the result oriented implementation of CSR because it integrate social or public concerns with business affairs. The concept of CSR is very important in banking sector especially in the current scenario. This paper, Corporate Social Responsibility of Commercial banks: - Analysis and Review, is an effort to examine the various Corporate Social Responsibility (CSR) activities, initiatives and projects etc. of the Indian commercial banks.

FULL TEXT