Online shopping is a form of electronic commerce which allows
consumers to directly buy goods or services from a seller over the Internet
using a web browser. Consumers find a product of interest by visiting the
website of the retailer directly or by searching among alternative vendors
using a shopping search engine, which displays the same product’s availability
and pricing at different e-retailers. As of 2020, customers can shop online
using a range of different computers and devices, including desktop computers,
laptops, tablet computers, smartphones, and smart speakers.An online shop
evokes the physical analogy of buying products or services at a regular
"bricks-and-mortar" retailer or shopping center; the process is
called business-to-consumer (B2C) online shopping. When an online store is set
up to enable businesses to buy from another businesses, the process is called
business-to-business (B2B) online shopping. A typical online store enables the
customer to browse the firm’s range of products and services, view photos or
images of the products, along with information about the product
specifications, features and prices.Online stores usually enable shoppers to
use "search" features to find specific models, brands or items.
Online customers must have access to the Internet and a valid method of payment
in order to complete a transaction, such as a credit card, an Interac-enabled
debit card, or a service such as PayPal. For physical products (e.g., paperback
books or clothes), the e-tailer ships the products to the customer; for digital
products, such as digital audio files of songs or software, the e-tailer
usually sends the file to the customer over the Internet. The largest of these
online retailing corporations are Alibaba, Amazon.com, and eBay.
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