In this paper, we will considering both a modular metric space and a
generalized metric space in the sense of Jleli and Samet, we analyze a new
concept of generalized modular metric space. Generalizations of standard metric
spaces are interesting because they allow for some deep understanding of the
classical results obtained in metric spaces.Then we proceed to prove the Banach
contraction principle (BCP) and ciric’s fixed point theorem for
quasicontraction mappings in this new space. To prove ciric’s fixed point
theorem in this new space, we take the contraction constant