ONLINE PURCHASE BEHAVIOUR OF CONSUMERS IN INDIA

ABSTRACT

Due to technological advancement, the concept of competitive advantage is eluding day by day business has been marked with a high degree of dynamism. In this monopolistic competitive market every company is having almost the same technology and this has generated a herd of standardized products with difference on only one front i.e. the brand name, which can attract people very easily. This has resulted in the concept of luring the maximum customers by becoming more and more innovative. How much receptive company can become to their needs and aspirations. All these have force the companies to register their presence at every nook and corner and take the help of latest of the technology in this endeavor. The one such technology is "Online shopping”. For this purpose and making it popularized online shopping stores exhibit their programmes not only on internet website also on different television channel. This paper is being written keeping in view attitude of common people of India towards online shopping. Circumstance, comparison to other part of world, in India is very much different. Issues of literacy, Aquitaine with internet use, computer literacy plays vital role in this regard. This paper is no where related to field work or survey it only reflect attitude of common people as experienced in day to day life.

FULL TEXT