CHALLENGES OF SALES PROMOTION STRATEGIES USED BY MOBILE PHONE SERVICE PROVIDERS IN INDIA

ABSTRACT

The mobile telecommunications industry in India is highly competitive, with service providers continually striving to attract and retain customers through various sales promotion strategies. However, while sales promotions play a significant role in enhancing customer acquisition and loyalty, they also present several challenges for mobile phone service providers. This paper explores the challenges faced by telecom companies in implementing sales promotion strategies in India. It highlights key issues such as pricing pressure, customer loyalty, regulatory constraints, and the sustainability of promotional practices. The research also discusses the impact of these challenges on the effectiveness of sales promotions and offers recommendations to improve the efficiency of promotional efforts.

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