MODELS OF CONSUMER BEHAVIOR: A BRIEF INTRODUCTION

ABSTRACT

It’s possible to define a consumer as someone who takes part in the activity of consuming. People who shop for products and services with the intention of using them themselves or to meet the needs of their families and homes are considered consumers. When individuals talk about "consumer behaviour," they’re referring to the decisions they make about how they’ll invest their time, money, and energy into the acquisition. It contains the products that individuals buy, the reasons for those purchases, the timing and location of those purchases, the frequency with which those purchases are made, and the frequency with which those purchases are used. Several models of consumer behaviour are reviewed in this article. This research also covers additional aspects than this one that have been shown to have an impact on consumers’ actions.

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