A STUDY OF INTERNET BASED MARKETING FOR INDIAN COMPANIES

ABSTRACT

Internet marketing entails using the Internet to promote the sale of products or services. The literature review assisted in the consideration of consumer privacy, consumer inclination, and consumer personalization in the present Internet marketing study. The majority of the cited literature on Internet marketing focused on three key perspectives: consumer, company, and company. The research aims to examine the phenomena associated with Internet Marketing’s growth and current trends. Thus, three entities, namely Consumers, Company, and Third Party Agency, were considered. Consumers of various ages, sexes, and socioeconomic backgrounds participated in the survey. Respondents from the Company were Executives or Managers, whereas those from the Third Party Agency were the Owners of the organisation. More than thirty items were classified into four categories, A, B, C, and D, on the questionnaire. Based on the analysis of the gathered data, the following are the most important aspects of the research. It is true that Internet marketing requires a minimum level of Internet awareness. In this study, consumer, company, and third-party agency respondents all concur that Internet literacy is essential for the expansion of Internet marketing.

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