ROLE OF FDI IN RETAIL MARKETING

ABSTRACT

India is the most populous emerging economy in the world, and the growing spending power of its citizens makes the country appealing to merchants on both the local and international levels. India is the most populous emerging economy in the world. India is also the main economy that is expanding at the quickest rate in the globe. The urbanisation and industrialization of the nation, as well as the growth of a consumerist culture inside the nation, have produced favourable conditions for the expansion of the retail sector in that nation. These factors have led to the growth of the retail sector in that nation. The Indian economy has seen a significant increase in the amount of foreign direct investment over the course of the last few years, which has facilitated a speeding of the process of creating policies and plans inside the nation. A rejuvenation of the legal environment for foreign direct investment in the retail market for single and multiple brands has produced a fresh vigour in the retail sector. This revitalization has led to an increase in the overall competitiveness of the retail industry. The retail business as a whole has become more enthusiastic as a direct result of this newly discovered vitality. It is projected that the relatively low contribution of organised retail will soon have a considerable boost thanks to foreign direct investment since the retail sector is developing at such a quick rate. This is because the retail industry is developing at such a quick rate. This article will provide an overview of foreign direct investment in the retail sector of the Indian economy and will attempt to analyse the impact that foreign direct investment has had on the Indian economy. Additionally, this article will attempt to analyse the impact that foreign direct investment has had on the Indian economy. This article will offer a general overview of foreign direct investment in the retail sector of the Indian economy.

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