Mobile Commerce: Issues & Challenges

ABSTRACT

Mobile Commerce is the subset of e-commerce, which includes all e-commerce transactions, carried out using a mobile (hand held) device. This paper attempts at figuring out the relevance and potential role that m commerce can play in the development of Indian business environment, in particular rural India. M Commerce in India is at its infancy, with significant uncertainties and complexities due to evolving business and regulatory models, which are further complicated by the involvement of large number of interrelated players in it. Timely and correct public policy interventions are needed to allow it to unravel its potential and help the country to reap the benefits. The basic purpose of topic is to throw light upon increasing use of mobiles & smartphones in business, trade & commerce industry. The topic has been divided into four phases. In the first phase, general introduction about Mobile commerce has been explained. In the second phase, applications of mobile phones in various commercial activities have been discussed. The third phase of the topic describes key statistics on use of mobiles & smartphones by Indians in various market segments.  In the final phase, efforts have been made to explain the impact of M-Commerce on Indian Youth & issues.

FULL TEXT