COMPETITIVE ADVANTAGE OF INSURANCE POLICIES IN RELIANCE MONEY

ABSTRACT

This report does a Comparative Analysis of different Financial Products of the Reliance Money company with its nearest competitor and develops a Hypothesis for the same to check if there is any advantage of Investment Avenue in Reliance Money. In Insurance schemes, the nearest competitors of Reliance are TATA and LIC. The methodology employed for comparison is Chi-Square Test of Independence under Statistical Hypothesis.  Here, the Null Hypothesis (H01) is accepted which states that Investment tendency of customers in Insurance is independent of company. A Low value of Contingency Coefficient (C=0.0000575) which measures the strength of Association further verifies the Independence. When Product Differentiation is taken into account, the result is again the same. 

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