CUSTOMER EXPECTATION AND PERCEPTION IN ORGANIZED RETAIL SECTOR

ABSTRACT

In this research paper, I take a peek into the organized retail sector of India. It started making its presence felt nearly a decade after the first lot of entrepreneurs set up shop. A brief introduction and evolution shows how the organized retailing changed its gears over the period from Panwala dhukan to chain stores across the length and breadth of India. Retailing can be said to be the network between the producer and the individual consumer. Retailing is the last link; this connects the individual consumer with the manufacturing and distribution chain. Retails involve the sale of goods from a single point (malls, market, departments, stores etc) directly to the consumer in small quantities for personal consumption. The changing scenarios of Indian consumers give a proof to the potential opportunity in the retailing arena. SWOT and its subheads take you to the crux of analysis into retail industry. Out of which we formulated the future prospects.FDI in retail has been contentious issue and may face resistance, given the perceived political scenario. The Paper identifies the different forms of retailing. The Research Study discussed how organized retailing has increased their way of targeting consumers.

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