ETHICAL ISSUES IN MARKETING

ABSTRACT

The ethics of marketing and customer both work as a root for success of companies. In this era, customers are very aware about their rights. They want to be treated in a fair manner. They expect a lot of things from marketers like reliability of product, responsiveness, value addition of a product. Those products which do not provide value for the customers must be taken off the shelves as the consumer would never want a product that does not add value to them. So there are ethical dilemmas for marketers to meet these expectations.

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