JOB ROTATION AS A TOOL TO MARKET COMPANY’S OWN EMPLOYEES: AN APPROACH TO ENTERPRISE’S TOTAL MANAGEMENT & INTERNAL MARKETING

ABSTRACT

There are a variety of ways to transfer the tacit knowledge within an enterprise, and job rotation is one of the effective tools. This article reveals the three stage process enterprises transferring the tacit knowledge by implementing job rotation, and analyses the efficiency of tacit knowledge transferring among individuals in different job rotation situations, as well as the mechanism of knowledge transforming from individual knowledge to job knowledge. At last, a mechanism to manage tacit knowledge transferring by implementing job rotation is constructed, including specific targeting sub-mechanism, dynamic sub-mechanism and feedback sub-mechanism. This article will help companies control the job rotation process, optimize the management of tacit knowledge, and achieve the organization’s strategy objectives.

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