THE ECOLOGY OF COMMERCE: A BOOK REVIEW

ABSTRACT

The fact that the title of this book, The Ecology of Commerce, reads like an oxymoron illustrates how wide the gap has become between the natural world and our commercial lives. Business believes that if it doesn’t continue to grow and instead cuts back and retreats, it will destroy itself. Ecologists believe that if business continues its unabated expansion it will destroy the world around it. In this eloquent and visionary book, Paul Hawken describes a third way, a path that is inherently sustainable and restorative but which uses many of the historically effective organizational and market techniques of free enterprise.

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