SWOT OF TERRY TOWEL INDUSTRY IN BANGLADESH

ABSTRACT

The aim of this study was to increase the knowledge of terry products scope, products demand and supply, buyer or market of products, product range, export volume, trend and reveals other opportunities, strength, threat etc of this sector. Terry towel is one of the rapid growing and exigent sub sector of the textile sector of Bangladesh. Bath robes, hand towel, kitchen towel etc. are the products from terry in one word. Demands of these products are increasing very fast globally and also significantly day by day in the local market. Consumers pay on an average $7 for bath towel and their households in America. In last decades, the importance of this sector has been increased enormously with the incremental global demand. As Bangladesh is one of the major terry products exporting country among the terry manufacturing countries of the world, the market analysis and SWOT analysis of terry products is the demand of time for the terry manufacturer of our country. Bangladesh is the number one choice of the importers for higher quality with low price of terry product specially terry towel.

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