PRINT MEDIA AND INFORMATION IMBALANCE IN INDIA

ABSTRACT

The fundamental concerns of imbalances in information and communication had been discussed for a longtime globally. The American media scholar Wilbur Schramm (1964) stated that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developed ones, that important events are ignored and reality is distorted. After a long discussion and debate over media representations of the developing world in UNESCO in the late 1970s and early 1980s, a new term was coined as ‘the New World Information and Communication Order (NWICO or NWIO).’ The term was widely used by the MacBride Commission, which was charged with creation of a set of recommendations to make global media representation more equitable. But after three decades from the publication of the MacBride Commission’s report Many Voices, One World (1984), the situation has not changed in the information flow from developed to developing nations. This research paper has only one objective to explore the predominance of Foreign News Agencies in Indian Print Media at various levels. This study is basically a content analysis of nine Indian newspapers and periodicals, which were selected on the regional and national basis only for three days.

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