STRATEGIC VALUE AND BENEFITS OF DIVERSITY IN THE WORKPLACE, CULTURAL ATTRIBUTES AND PITFALLS TO AVOID WHEN BUILDING A CULTURAL DIVERSE IN THE WORKPLACE

ABSTRACT

Rising of global business, with an increasing number of joint venture and cross border partnership greater cooperation within European Union and the business need to embrace people from a variety of ethnic background, have all contributed to the need to develop a cultural sensitivity. Problems can arise in international operations because of cultural ignorance or insensitivity. So there is need to understand cultural differences. Culture differences in modern era play a vital role effects diversity in workplace because of international projects, increasing competition. Cross culture diversity in Workforce is perhaps the most pressing challenge of our times. This paper throws some insights on the Prospective and Strategies inmanaging Cross Culture Diversity at Workplace.

FULL TEXT