ATTITUDE OF E-CONSUMERS TOWARDS ONLINE SHOPPING: A STATISTICAL SURVEY

ABSTRACT

Recently, internet has successfully served as a mile stone for Business-to-Consumer (B2C) e-commerce due to convenience, product price comparison, vast variety of products, product specifications. In this paper the empirical investigations were made to study the attitude of e-consumers toward online shopping. Sample of 36 e-consumers from different age groups was studied through a structured questionnaire consisting of 35 questions. The data obtained from these 36 respondents was analyzed statistically to observe the attitude of e-consumers toward online shopping. Education, personal perceptions, individual thinking, cultural, social, environment, economic, psychological and availability of resources, trust and confidence between the consumer and the online seller were the main concerning factor.

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