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ELECTRONIC MEDIA AS A THIRD PILLAR TO YOUTH FOR CHANGE: A CRITICAL STUDY

Kanika Grover, Dr. Baljeet Singh

Page No. : 51-54

ABSTRACT

Electronic media, encompassing television, radio, and internet-based platforms, has become a vital pillar in the lives of youth, supporting and shaping their aspirations and actions towards social, political, and cultural change. This paper explores the multifaceted role of electronic media in empowering youth as agents of change. It examines how electronic media influences youth activism, awareness, engagement, and behavior. The study integrates insights from existing literature, surveys, and case studies to provide a comprehensive analysis of the transformative impact of electronic media on youth.

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