Issue Details

THE IMPACT OF CHANGING CONSUMER TRENDS ON THE GROWTH OF MODERN RETAILING IN INDIA

ABSTRACT

The research investigates the influence that shifting consumer patterns have had, and continue to have, on the development of contemporary retailing in India. The fast tidal changes in domestic demography, urbanisation, increases in the level of living, lifestyle improvements, and advancements in information technology have given birth to a gigantic consumer market. Especially in the food and grocery, clothes, and entertainment industries, the increasing wealthy middle-class consumers have played a big influence in determining the patterns of consumerism. This is especially true in the United States. As a direct result of this, supermarkets, hypermarkets, and shopping malls have all evolved as destination centres to respond to the continuously shifting requirements of customers. It is essential, for the development of contemporary retail formats throughout the country, to have a solid understanding of the shifting consumerist tendencies and the impact these trends have on organised retailing. However, there has only been a very little amount of study done to investigate the real effect and contribution of consumerism on organised commerce. This research intends to shed light on the extraordinary changes and innovations happening in retailing as a reaction to India’s rising consumption by analysing data from a survey that was conducted in India. This research gives significant insights into the transformation of the retail industry in India by conducting an analysis of the dynamics of consumer trends and the influence those trends have had on the expansion of contemporary retailing.

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