Issue Details
IMPACT OF COVID 19 TOWARDS INTERNATIONAL BUSINESS STRATEGY: A STUDY OF COCA-COLA COMPANY
Nisha Rani, Dr. Inderjit
Page No. : 1-13
ABSTRACT
Coca Cola is one of the world’s most popular beverages and is produced by one of the world’s major beverage corporations. The World Health Organization (WHO) accepts the COVID – 19 outbreak as a pandemic on March 11, 2020. This issue originated in China; it is now the world’s foremost concern. As many domestic and foreign businesses as possible are affected by this epidemic. International business that is quickly impacted by crises such as war, terrorism, and natural catastrophes. The primary objective of this study is to analyse Coca-Cola Company’s global strategy and operations during the COVID–19 epidemic. The questionnaire was issued to 250 employees of the Coca-Cola firm in order to collect the data. The survey was sent by email. The effect of Coronavirus occurrence on international business. During the pandemic, the proportion of respondents who purchase Coca-Cola goods via an internet buying site grew.
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