Issue Details

Exploring the Impact of Blockchain as a Technological Innovation on Enhancing Organizational Commitment and Elevating Customer Satisfaction: A Strategic Perspective on Emerging Business Ecosystems

ABSTRACT

In the rapidly evolving landscape of digital transformation, blockchain technology has emerged as a revolutionary force with the potential to reshape organizational dynamics and customer relationships. This study explores the multifaceted impact of blockchain as a technological innovation in enhancing organizational commitment and elevating customer satisfaction within emerging business ecosystems. By offering decentralized, transparent, and immutable record-keeping mechanisms, blockchain fosters an environment of trust and accountability, which in turn strengthens employee engagement and organizational allegiance. The research adopts a strategic lens to analyze how blockchain integration influences core organizational values such as transparency, equity, and data security—key drivers of commitment among employees in digitally forward enterprises. Moreover, blockchain’s capability to provide real-time, tamper-proof customer data and secure transaction histories significantly enhances the customer experience by promoting personalization, trust, and service efficiency. Through a blend of qualitative insights and empirical evaluation, the study investigates the role of blockchain in reconfiguring business models, optimizing internal workflows, and fostering customer-centric innovation. Case studies from sectors such as agribusiness, retail, and finance are analyzed to illustrate the strategic alignment of blockchain implementation with organizational goals and customer value creation. This exploration contributes to the existing body of knowledge by establishing a conceptual framework that interlinks blockchain adoption with employee commitment and consumer satisfaction, thereby offering actionable strategies for managers and policymakers operating in dynamic, technology-driven environments. The findings underscore the critical need for organizations to embrace blockchain not merely as a technical upgrade, but as a holistic cultural and strategic transformation imperative for thriving in the new digital economy.

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