Issue Details
Customer Behavior and Its Influence on Non-Performing Assets in Banks: A Comparative Study of Karnataka State
Pandurang Rathod, Dr. L.S Yadav
Page No. : 1-9
ABSTRACT
This study examines the influence of customer behavior on the rising non-performing assets (NPAs) in banks, with a specific focus on Karnataka state. By analyzing data from public and private sector banks, the research explores how factors such as financial literacy, repayment habits, and credit discipline contribute to defaults. The study employs a mixed-methods approach, combining quantitative data analysis with qualitative insights from customer and banker surveys. The findings reveal significant behavioral patterns that influence NPAs and highlight the need for enhanced customer education, effective credit monitoring, and tailored intervention strategies to mitigate the impact of NPAs on banking operations.
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